Yougling Times Blog

I have been trying to come up with a way to explain in as few words as possible what it is that Yougler does. This is because readers will only read a few words before they go on to something else. The best way to explain something new is to say it is like so and so. The problem with that is often it gives people the wrong idea.

Yougler is a mail forward but mail forward means many things. It could mean going to the post office and having them forward your mail. It could also mean setting up an email account to forward email to another email account. Yougler is neither of these. It could mean setting up a web page on a web site to forward a message to a hidden email address. Many web sites have this because it prevents spam. Yes that is what Yougler is BUT only partly so.

Then it came to me. Yougler is not a web page forwarded to an email address but an email address linked forward to any web page. The same you say? Yes and no. The purpose of a the old fashioned mail forward is to send messages for a particular web site to a particular email address. There is only one line of communication possible, from the web site to the web site owner. Yougler, on the other hand, is a way for an email address owner to get messages from any or many different web sites. Multiple lines of communication and multiple web sites. And yes just like the traditional mail forward, Yougler blocks spam.

So back to the original problem. What do you call something, in as few words as possible, that is really not like anything else. Well, I came up with calling what Yougler does Email Linked Forward or ELF for short. I like that name because it is an easy acronym to remember but also because it emphases the difference between the traditional mail forward and Yougler. Think of Yougler as a way to transform an email address into a link that others can forward messages through.

Don’t think in the direction of the web site to the email address but of the email address to the web site, any web site, many websites.

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We are more than just alive, we are the Universe aware of itself… so pay attention! –note to myself
Author’s Yougler Profile is at  netlatch–.